A new multi-billion dollar market with supernatural powers is emerging and many brands do not realize it.
For media, companies and brands the question arises:
Which people and target groups are hidden behind nerds? What drives them and what unites them socially and psychologically? Are we talking about a single culture or about different cultures? Are they selective, synergetic or even systemic? How homogeneous or heterogeneous are these cultures and subcultures? And how do fans of science fiction relate to fans of Japanese comics and anime?
LATEST MEDIA COVERAGE
W&V (03.05.2023):
Was Gamer an besonderen Fähigkeiten für den Job mitbringen.
Textil Wirtschaft (18.04.2023):
Ein Nerd empfiehlt.
NERDFUSION
NERDFUSION:
FANDOM X FASHION.
News from Jung von Matt NERD.
13.10.2022
Today, Fandom goes Fashion.
From fashion week in Paris to the streets of Tokyo.
The fashion world is evolving fast and trends are outrunning themselves in light-speed.
But one trend appears to have remained for quite some time now and is here to stay: fandom-inspired fashion.
May it be motifs, may it be looks, may it be imagery – today's fashion world is being influenced heavily by pop culture.
And we love it.
So let's dive into today's NERDFusion and let us present to you the hottest fandom-inspired collabs – from haute couture to streetstyle.
NERDFUSION:
VTUBER.
News from Jung von Matt NERD.
29.09.2022
Over the past years, streamers became digital icons who are admired by fans and often sought by brands for collaborations or promotions.
But there lies great potential in a genre that most brands are not even aware of: VTuber.
Short for Virtual YouTuber, VTuber became THE streaming sensation during the pandemic. The often anime-like-looking streamers had an even bigger growth rate than all streamers on Twitch combined.
We took a look at the biggest VTuber and listed the ten biggest ones in an overview:
NERDFUSION:
BEST DISNEY MOVIES.
News from Jung von Matt NERD.
16.09.2022
Disney’s D23 Expo last weekend was full of teasers, announcements, and reveals that let every Disney fan’s heart skip a beat.
Not only did we get information on the upcoming Black Panther movie, but also footage of the next The Lion King movie. We also saw Harrison Ford shading tears on stage, as he goes into his last round as Indiana Jones with the fifth movie of the franchise and many other mentionable highlights.
However, one of the biggest and most-awaited announcements was the news of the new Little Mermaid movie. A teaser trailer was unveiled at D23, causing excitement and lit up the eyes of Disney fans all over the world.
The Little Mermaid is one of many iconic movies produced by Walt Disney Pictures. That prompted us to make an overview of the production studio’s most successful films.
INSIGHTS
GAMING ATLAS 2021 GERMANY.
Insights from Jung von Matt NERD and Insightful.gg.
10.06.2021
Almost half of the German population consider themselves Gamers. That’s a fact, shows the first ever “Gaming Atlas 2021 Germany”. The study busts the myth of the “lazy Gamer”. How much sport do they really do? Which are the most popular games and devices? Find out here.
GAMING ATLAS 2021 SWITZERLAND.
Insights from Jung von Matt NERD, Jung von Matt LIMMAT and Insightful.gg.
10.06.2021
The Swiss gaming market isn’t a niche anymore. But, and that shows data provided in the “Gaming Atlas 2021 Switzerland”, it’s still hugely underrated – by companies. 44 percent of the Swiss population says they’re gamers and most of them are mobile users. The “Gaming Atlas” provides this and many more unique data.
THE ULTIMATE SUPERHERO RANKING.
Insights from Jung von Matt NERD and Appinio.
26.02.2021
If you had to decide, which superhero is your absolute favorite? Who would be your number one choice for having a beer? Which superhero would you like to bring to a bar fight? Exclusive insights on awareness, age groups and gender.